The team at Gerber Labs consistently works with industry and community publications to provide thought leadership and expertise on different topics.

Below is one of the articles that the team published!

The Ultimate Guide on Building a Marketing Strategy for Startups from Scratch

Creating a marketing strategy for your startup may seem like an easy task; you just showcase your company’s strengths, right? Well, not exactly. Successful marketing strategies aren’t just thrown together. They’re designed by understanding both who a business is marketing to, and what makes people within that audience choose one service or product over another. Let’s go over the basic steps for building a marketing strategy for startups from scratch.

As you can see, a marketing plan for a startup isn’t quite as easy as just trying ideas that you like until one works; it takes a thoughtful marketing strategy, a budget and actionable goals to make your startup successful. By following our steps, you will be on your way to creating a marketing strategy and brand image that reflects the unique values and ideas that your company represents.