The team at Gerber Labs consistently works with industry and community publications to provide thought leadership and expertise on different topics.
Below is one of the articles that the team published!
How to Build Your Startup Marketing Strategy from Scratch
When it comes to marketing in today’s world, you can take a million and one different avenues. Should you focus all of your efforts on growing a single platform, or dip your toes into every app? Should you post three times a day or three times a week? Is it important to send emails? How much should you spend on Facebook ads? Should you spend any money at all?
There’s no limit to the number of decisions marketing teams need to make. And with seemingly endless possibilities ahead, it’s easy to get overwhelmed and not know where to begin.
Creating a marketing strategy for your startup is a crucial part of the process. But it doesn’t have to be hard. When you use these simple steps, evaluate your time and budget constraints, write down your goals, and come up with strategies for each one, will make your marketing efforts much easier.
Creating your marketing plan is the first step in getting your business off the ground.